Significance of Hydrocarbon Company Software

Function in Operations

Hydrocarbon company software is crucial in the daily activities of oil and gas firms. It offers a unified platform for managing and overseeing various operational aspects, from drilling and production to transportation and sales. By consolidating different systems and processes, it allows companies to optimize their operations, minimize downtime, and amplify productivity.

Function in Asset Management

Just as important is the role of oil company software. This kind of software assists companies in managing their physical assets, such as wells, pipelines, and equipment. It offers tools for monitoring asset performance, scheduling maintenance, and predicting failures, thereby aiding in extending asset life and reducing operational costs.

Key Features of Software for Oil and Gas Companies

Billing Systems in Hydrocarbon and Gas Software

Billing systems hold a unique position in software for oil and gas companies. These systems are designed to manage the intricate billing and invoicing processes associated with oil and gas operations. They can manage contracts, track product volumes, calculate prices, generate invoices, and handle payments. By automating these processes, billing systems can significantly reduce administrative workload, minimize errors, and improve cash flow.

Gas Transportation Systems in Hydrocarbon and Gas Software

Another vital component of oil and gas industry software is gas transportation systems. These systems are used to manage the transportation of natural gas from production sites to end users. They cover various aspects of gas transportation, including pipeline scheduling, capacity management, nomination and confirmation, measurement and allocation, and imbalance management.

In conclusion, software solutions are playing an increasingly important role in the oil and gas industry. By providing tools for operations management, asset management, data management, workflow automation, and safety and compliance, they are helping oil and gas companies to navigate the complexities of their industry and achieve their business objectives. Furthermore, the specialized roles of billing systems and gas transportation systems further emphasize the value and necessity of these software solutions in the industry. They not only improve operational efficiency and financial performance, but also contribute to the overall business agility, making them indispensable in the modern oil and gaslandscape.

Emerging Trends in Oil and Gas Software

As the industry evolves, so does the software that supports it. Emerging trends include the integration of artificial intelligence and machine learning capabilities, which can provide predictive analytics, optimize workflows, and enhance decision-making. Furthermore, the rise of cloud-based solutions offers increased flexibility and scalability, allowing companies to adapt quickly to changing market conditions.

Conclusion

In the dynamic world of the oil and gas industry, software solutions have become indispensable tools. From managing day-to-day operations and assets to ensuring safety and compliance, these systems play a critical role in the success of oil and gas companies. With the ongoing advancements in technology, these software solutions will continue to evolve, offering even greater efficiency and value in the future.

The post Exploring Software Applications in the Hydrocarbon and Natural Gas Sector appeared first on Purgatory Design.

What is Online ID Verification?

Online ID verification is the process of verifying a user’s identity online. It is a security measure that guarantees that only authorized users can access sensitive information or carry out specific transactions on websites run by the government and other public administration sites. It helps to prevent identity theft, fraud, and other forms of cybercrime.

Typically, biometric authentication or document verification is used for online identification. Biometric authentication involves using physical characteristics, such as a fingerprint or facial recognition, to verify a user’s identity. On the other hand, document verification involves uploading a photo of a government-issued ID, which is then compared to the user’s selfie or video. This method frequently works with biometric authentication to provide an added layer of security. It is a quick and simple process that ensures that the user is who they claim to be.

Benefits of Online ID Verification for Government and Public Administration Sites

Although the benefits online ID verification brings for government and public administration sites is obvious, here are more reasons to consider implementing it:

• Enhanced Security

Identity theft and fraud are some of the most significant threats to government and public administration sites. Online ID verification helps prevent these forms of cybercrime.

• Reduced Risk

When users provide their personal information online, they expect it to be kept safe and secure. Online ID verification ensures that only authorized persons can access this information, thus reducing the risk of data breaches.

• Improved Customer Experience

One of the most significant pain points for citizens trying to access government and public administration services and information is the ultimate need for physical verification and documentation. With safe and secure online ID verification, users can verify their identity quickly and efficiently on the internet without having to go to physical locations to verify their identity.

• Cost-Effective

Online ID verification is cost-effective for both the government and the public. The technology significantly reduces the need for physical verification and documentation, saving time and resources for both parties. It also reduces the risk of fraud and other forms of cybercrime, which can be financially burdensome for the government and citizens. 

Methods of Online ID Verification

In this chapter, we’ll discuss methods of online ID verification.

Document Verification

Document verification works by scanning government-issued documents for a range of features such as holograms, watermarks, stamps, fonts, or other security features.

Facial Recognition

Facial recognition analyzes users’ facial features from a digital image or a video and compares them to a database of known faces.

Biometric Verification

Biometric verification evaluates user’s unique biological features such as fingerprints, hand and earlobe geometries, iris scans, voice prints, and written signatures.

Video Verification

Video verification entails verifying a user’s identity using live video calls. A customer service representative conducts the verification process by asking the user to show their ID and perform specific actions to confirm their identity.

Steps of Online ID Verification 

Online ID verification is of utmost importance as it guarantees the safety and credibility of government and public administration websites. The methodology of online ID verification varies depending on the chosen verification approach. However, the general steps involved in online ID verification are as follows:

1. User registration: Users register on the government or public administration site to gain access to the services or information. The user provides their name, email address, and contact details to create an account.
2. Information submission: Once registered, the user submits their personal information, such as their name, address, date of birth, and social security number. 
3. ID verification: Users undergo the selected verification method, which can be document verification, facial recognition, biometric verification, or live video call verification.
4. Confirmation: Once the verification process is complete, the user receives confirmation of their identity and can access the services or information. Typically, this confirmation comes as an email or notification on the website.

By following these steps, users can undergo the online ID verification process quickly and easily, and government and public administration sites can maintain their security and integrity.

How to Implement Online ID Verification for Government and Public Administration Sites

It takes careful planning and execution to implement online ID verification for government and public administration sites using Logitech Drivers. To successfully implement online ID verification, follow these steps:

Determine the verification method

Choose the most appropriate verification method based on the site’s needs, user requirements, and regulations. The chosen method should be secure, reliable, and compliant with standards and regulations.

Choose a software development team

Choose a software development team with experience in the development of document verification services. The team should have security, compliance, and user experience design expertise.

Develop a user-friendly interface

A user-friendly interface guides users through the verification process. Thus it should be simple, intuitive, and accessible to all users, including those with disabilities.

Integrate with existing systems

Connect the online ID verification system to the existing government and public administration systems, such as databases and payment gateways. This integration ensures a seamless user experience and reduces the risk of technical issues.

Ensure compliance with regulations and standards

Your online ID verification system should comply with all relevant regulations and standards, such as GDPR and KYC.

Test and refine the system

Test the system thoroughly to ensure it functions as intended and meets user needs. Refine the system based on user feedback and test results to improve efficiency and effectiveness.

Instead of summing up

Digital identity verification helps to prevent identity theft, fraud, and other forms of cybercrime and ensures that only authorized users can access sensitive information or perform transactions. Online ID verification is especially critical for maintaining the security and integrity of government and public administration sites. The future of online authentication looks promising, with such advanced technologies as artificial intelligence and blockchain enabling faster and more secure verification processes.

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Mobile-First Design

Businesses must make sure that their website is optimized for mobile devices as they are quickly replacing desktop computers as the primary method of accessing the internet. This will ensure that customers have a seamless and user-friendly experience. The mobile-first design ensures that websites load faster, which is a critical factor in keeping users engaged. In this context, website designers and developers are adopting a mobile-first approach, where websites are designed for mobile devices first and then scaled up for larger screens.

Several businesses have adopted a mobile-first approach and achieved impressive results. For instance, Airbnb, the leading online marketplace for booking accommodations, shifted to a mobile-first approach in 2012. The company reported that the strategy was successful because its mobile traffic rose from 6% to 41% in just two years.

Progressive Web Apps (PWA)

Progressive Web Apps combine the best features of web and native apps, providing users with a fast and engaging experience. According to a study by Gartner, by 2023, PWAs will replace 50% of general-purpose, employee-facing mobile apps, indicating the growing significance of this trend. Businesses may increase user engagement, attract a larger audience, and stay ahead of the competition by incorporating PWAs into their website development plan.

Minimalism

Minimalism has become a dominant design trend in website design and development. The minimalist approach involves simplifying website design and removing unnecessary elements to produce clear, user-friendly websites that offer a seamless browsing experience.

For example, Apple’s website is a perfect example of minimalism due to its use of white space, simple typography, and emphasis on product imagery. The company’s minimalist design strategy has helped it to build a strong brand identity and maintain a loyal customer base.

Dark Mode

Users can have a unique browsing experience thanks to the relatively new design trend known as “dark mode.” Dark mode reduces eye strain, especially in low light conditions, and preserves mobile device battery life. Additionally, dark mode adds a distinctive and stylish look to websites, making them stand out. This trend shows no sign of slowing down, with more websites and applications expected to incorporate dark mode in their design to enhance user experience and engagement.

Chatbots

Businesses are increasingly using chatbots as it has become a crucial tool to improve customer engagement and offer immediate assistance. Chatbots are particularly useful for businesses with a large customer base, as they can manage multiple conversations at once, freeing up staff to focus on other tasks.

According to a study by Business Insider, the use of chatbots in customer service is expected to save businesses over $8 billion annually by 2022.

Animation and Micro-Interactions

Animation and micro-interactions are crucial design elements that can bring websites to life and increase user engagement. Businesses can give their users a more customized and interactive experience by including small animations and interactions. A study by Adobe finds that websites with animations and small interactions have a 60% higher user engagement rate than static websites. Incorporating animations and micro-interactions can make a big difference in how users perceive a website, and they can help businesses stand out from the competition.

Voice User Interface

Voice user interface (VUI) is a trend in website design and development that is still in its early stages. As voice assistants become increasingly popular among users, website designers and developers will need to start considering how to optimize their websites for voice search. 

Optimizing websites for VUI can help businesses reach a wider audience and provide a more seamless user experience.

Conclusion

In conclusion, website design and development play a crucial role in the success of any business. Businesses can stay ahead of the curve by following the latest trends and ensuring that their websites are optimized for user engagement, search engine rankings, and brand reputation. In this article, we looked at some of the current trends in website design and development, including mobile-first design, minimalism, dark mode, chatbots, animation and micro-interactions, and voice user interface. By adopting these trends, businesses can ensure that their website remains relevant and competitive in today’s digital landscape.

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Why Are VMSs Important for Modern Businesses?

Gone are the days when a steadfast front-desk team could handle the influx of daily visitors, guests, or clients to an office building. In the digital age, businesses are relying on automated, cloud-based software applications to streamline the way they interact with, manage, and track daily visitors or guests. 

There are a few main reasons why VMSs are important for organizations:

• Increased employee and building safety procedures 
• Optimized data compliance and security standards
• Ability to deliver modern, digital-first visitor experiences 
• Costs savings 
• Staff productivity boosts

In the sections below, we’ll go over each of these benefits and how they can effectively transform the way your organization operates (and deals with visitors). 

Improved Building and Staff Safety

Nearly all modern VMS platforms provide the ability to serve as the first line of defense for your office building, facility, or other business location. You get to choose who is allowed in, which guests are not allowed to enter, which visitors can pre-register, etc. – if a visitor is not on the approved list or does not have the proper credentials, they will be denied entry. 

Apart from this “gatekeeping” function, VMS applications also provide in-depth reporting and activity tracking functions, allowing businesses to store all relevant visitor details such as date of visit, time of visit, personal information, areas accessed, the purpose of the visit, and more. Digital logs enhance compliance and improve both physical and digital security standards. 

Optimized Data Security and Building Security 

We’ve already laid out the fact that modern VMS platforms serve as a digital “gatekeeper” for your organization, but their utility reaches far beyond visitor approval or denial. If the system is cloud-based or web-based, as most modern systems are, organizations will have access to all data points regarding a guest’s visit. This is extremely useful for two reasons: 

1. It makes data compliance and storage much easier compared to traditional methods
2. The data can be stored locally or on the cloud – both of which have the capability to provide stringent security standards, tools, or programs for storage. 

Apart from keeping personal and private data safe, cloud-based VMS platforms can also efficiently store important documents that were signed via the application such as compliance forms, non-disclosure agreements, COVID-19 questionnaires, or other important documents. 

Digital Visitor Experiences for Next-Level Engagement 

Customer experience is all the rage in the business world. In a post-COVID world, customer, visitor, and guest expectations have dramatically evolved from what they were in the past. Now, people expect brands, including your business, to deliver seamless, automated, and engaging digital experiences – a modern VMS can enable your company to not only meet these evolved set of expectations but exceed them. 

The importance of being able to provide a modern, digital-first experience to guests, visitors, or anyone else interacting with your business should not be overlooked. Organizations across almost all industries are going “all in” on digital technology and solutions, and VMSs offer an excellent opportunity for businesses to deliver modern, engaging experiences.

Cost Savings

One of the dominant advantages of a modern VMS is the fact that it can cut costs on numerous levels. A great way to think of this is in terms of how many visitors a VMS can process daily – the number is dramatically higher than what a person, or even a team of people, would be able to perform. This is one way how VMSs can cut costs – by automating and streamlining the process of visitor arrival, registration, check-in, etc., the financial cost of processing each visitor is sharply reduced.

Staff Productivity 

By freeing up staff to focus on things that really matter (and not wasting time checking in guests, finding documents for visitors to sign, etc.), employee productivity can increase which can directly translate to lowered operational costs. 

Modern Visitor Management for Increased Efficiency 

The biggest value add of deploying a cloud-based VMS platform is an increase in operational efficiency. When a business is more efficient, it makes more money, it reduces costs, and it has happier employees – and enables the other advantages listed above. If your business is still on the fence about deploying a VMS, we recommend performing additional research and looking into some industry case studies to see how impactful the technology can be on a business’s operations. 

The post 5 Ways How Visitor Management Software Can Change Your Company appeared first on Purgatory Design.

In the digital age, a visitor management solution is often a cloud or web-based platform that enables organizations to automate and streamline nearly all aspects of their visitor management processes – check-in, check-out, registration, document signing, security access, and activity tracking. These types of solutions also feature in-depth logging and reporting tools, which provide organizations with a multitude of details regarding all aspects of a visitor’s activity within their building. 

According to consulting and research firm Research and Markets, the global visitor management system market is projected to exceed $2 billion by 2026, an increase of over $1 billion since 2021. In the following sections, this blog will highlight some of the main business advantages of a visitor management system (VMS), as well as some of the different platform and system types that organizations can leverage in today’s market. 

Benefits of a Visitor Management System

Most organizations implement a VMS to increase security, streamline visitor experiences, or upgrade their current/outdated system for managing visitors. However, there are numerous business and technical benefits of deploying a modern VMS. Below we provide an overview of some of the primary reasons why organizations can benefit from utilizing a modern, web-based VMS. 

No More Manual, Time-Intensive Processes

In the past, businesses relied on front desk staff to sign visitors in, arrange meetings, confirm meeting details, provide in-building directions, and complete any necessary registration tasks. Fast forward to the 2020s, and all of these functions can be fully automated by deploying a cloud-based VMS. 

The type of visitor management solution that a company should consider purchasing and deploying should provide the following features:

• Cloud-based or web-based, fully remote access for all functionalities 
• Numerous pre-built software modules or tools that allow for fast deployment and easy setup
• Ability to integrate with third-party hardware and software systems for increased efficiency and streamlined processes

Updating old, manual, or paper-based processes to a cloud-based system that features third-party software and hardware integrations can almost instantly transform any organization’s visitor management processes into a modern, automated, and fully streamlined system – not to mention the increase in staff productivity that a modern VMS can deliver. 

Augment Desk Staff, Increase Productivity 

Many businesses fear that deploying an automated VMS solution will replace their current staff, but in actuality, the opposite is actually true in most cases. Modern VMS solutions serve to augment and support staff by allowing them to focus on the aspects of their job that actually matter – and most of the time those aspects aren’t centered around checking in visitors, logging their activity, or signing them out. 

Automated solutions can handle many, many more visitors than even a fully staffed front-desk team. Most modern systems can easily handle thousands of visitors in very short time frames – something that just isn’t possible even with the most professional and savvy of reception employees. 

Customizable and Streamlined Experiences 

One of the best advantages that a modern VMS solution can provide an organization is customization. Most modern solutions allow for total and full customization of the visitor experience. Imagine being able to deliver custom sign-in, registration, onboarding, check-in processes, check-out, wayfinding, and many more experiences to your building visitors and guests – modern VMS solutions make this entirely possible. 

Lower Costs Through Automation 

When a VMS is implemented and deployed properly, and an organization chooses a service provider with a stellar industry track record, operating costs can actually be lowered as a result. 

With so many organizations trying to cut costs and save money wherever possible, VMSs are often overlooked for their financial utility, but if the service provider has decades of experience and is a true industry leader, the financial advantages will become evident very early on after the deployment. Automation saves money – that’s why it is one of the top trending technologies across nearly all industries. 

If you’re still on the fence about whether to upgrade your current VMS or implement a cloud-based platform, you should consider how your current visitors perceive your company upon arrival – are they impressed? Annoyed? Inconvenienced with the lack of digital experiences? These issues can all be solved by deploying a modern visitor management solution. 

The post What Is a Visitor Management System? And How Does It Work? appeared first on Purgatory Design.

What is a private blockchain?

A private blockchain is a distributed database that allows only authorized users to access and make changes to the data. It is similar to a public blockchain, such as the one that powers Bitcoin, in that it uses cryptographic techniques to secure and verify transactions. However, unlike a public blockchain, a private blockchain is permissioned, meaning that only authorized users are allowed to access it.

There are a few key benefits of using a private blockchain that make it attractive for businesses and organizations. First, since only authorized users have access to the data, it is more secure than a public blockchain. Second, private blockchains can be customized to fit the needs of the specific business or organization using them. For example, they can be configured to allow only certain types of transactions, or to restrict who has access to which data.

Third, private blockchains are often faster and more scalable than public blockchains. This is because they don’t need to rely on consensus from a large network of users in order to validate transactions. fourth, Private blockchains are usually less expensive than public ones since they don’t require expensive hardware and software to run.

Overall, private blockchains offer a number of advantages over public ones, which is why they are becoming increasingly popular among businesses and organizations. However, it’s important to note that they also come with some trade-offs. For example, because only authorized users have access to private blockchains, they can be more centralized than public blockchains. This means that there is less transparency and accountability, and it can be more difficult to make changes to the data.

Are private blockchain right for my business?

As we mentioned before, private blockchain offer a number of advantages over public ones. However, whether or not a private blockchain is right for your business depends on a number of factors. For example, if you need a blockchain that is highly secure and scalable, then a private blockchain might be a good option. However, if you require a blockchain that is decentralized and transparent, then a public blockchain might be better suited for your needs.

Another thing to consider is whether or not you want to allow anyone to access and use your blockchain. If so, then a public blockchain would likely be the best option. However, if you only want certain people or organizations to have access to the data on your blockchain, then a private blockchain would probably be a better fit.

Ultimately, the decision of whether or not to use a private blockchain depends on your specific needs and requirements. If you’re not sure which type of blockchain is right for you, then we recommend speaking to a blockchain expert who can help you make the best decision for your business.

How do private blockchains work?

Now that we’ve answered the question “what is a private blockchain?,” it’s time to take a look at how they work. Private blockchains are typically created and managed by a single organization or entity. This organization will invite other users, such as businesses or individuals, to join the network.

Once invited, these users will need to go through an approval process in order to be granted access. Once approved, they will be able to view and make changes to the data on the blockchain. However, unlike with public blockchains, only authorized users will be able to access and make changes to the data.

This permissioned structure makes private blockchains more secure than public ones. It also allows for greater customization, since the organization can control who has access to which data.

How to set up a private blockchain?

If you’ve decided that a private blockchain is right for your business, then you’re probably wondering how to set one up. Luckily, setting up a private blockchain is relatively simple and can be done in just a few steps.

First, you’ll need to choose the software that you want to use. There are a number of different options available, so be sure to do your research and select the one that best meets your needs.

Once you’ve chosen your software, you’ll need to install it on a server. You can either use an existing server or set up a new one specifically for your blockchain. 

Once your software is installed, you’ll need to set up the network. This includes adding and approving users, setting up permissions, and configuring the data that will be stored on the blockchain.

After your network is set up, you’ll be ready to start using your private blockchain!

Conclusion

In conclusion, a private blockchain is a type of blockchain that is created and managed by a single organization or entity. Private blockchains offer a number of advantages over public ones, including increased security and scalability. However, they also come with some trade-offs, such as less transparency and accountability. Whether or not a private blockchain is right for your business depends on a number of factors.

The post What is a Private Blockchain?: Everything You Need to Know About This Emerging Technology appeared first on Purgatory Design.

What is DAO and what does it stand for?

The DAO is a decentralized autonomous organization built on the Ethereum blockchain. It is essentially a decentralized venture capital fund that allows investors to pool their resources and vote on which projects to invest in. The DAO was launched in 2016 and quickly raised over $150 million from 11,000 investors. However, due to a security flaw, the DAO was hacked and lost $50 million worth of ETH. As a result, the Ethereum community hard-forked the blockchain to refund investors who lost money in the hack. Today, there are two versions of Ethereum: Ethereum (ETH) and Ethereum Classic (ETC).

What does DAO stand for? There are two possible interpretations: Decentralized Autonomous Organization or Distributed Autonomous Organization. Both interpretations are accurate, as the DAO is both decentralized and autonomous.

What are the pros and cons of investing in DAO?

There are a few things to consider before investing in DAO. First, because the DAO is built on the Ethereum blockchain, it is subject to Ethereum’s price movements. Second, the DAO is still a relatively new project and has yet to prove itself over time. And finally, because the DAO is decentralized, there is no one person or organization in charge of it. This could be seen as a good or bad thing, depending on your perspective.

Investing in DAO could be a high-risk, high-reward proposition. On the one hand, the DAO has a lot of potential. It’s a new way of organizing projects and funding them, and it has already raised a lot of money. On the other hand, because it’s so new, there’s also a lot of risk involved. Only time will tell whether the DAO is successful or not.

Pros:

-The DAO has a lot of potential

-It’s a new way of organizing projects and funding them

-It has already raised a lot of money

Cons:

-Because it’s so new, there’s also a lot of risk involved

-The DAO is subject to Ethereum’s price movements

Why should you invest in DAO?

Ultimately, the decision to invest in DAO is up to you. But if you’re looking for a high-risk, high-reward investment, DAO could be a good option. Just be sure to do your research before investing any money!

When it comes to cryptocurrency investments, there are a lot of options out there. So why should you invest in DAO? First, as we mentioned earlier, the DAO has a lot of potential. Second, because the DAO is built on the Ethereum blockchain, it is relatively stable (compared to other cryptocurrencies). And finally, because the DAO is decentralized, there is no one person or organization in charge of it. This could be seen as a good or bad thing, depending on your perspective.

Hacking is one of the risks associated with investing in DAO as it is decentralized and there is no one person or organization in charge of it. The value of your investment may also fluctuate due to Ethereum’s price movements. You should only invest what you are willing to lose.

How to get profit from DAO?

There are a few things to consider before investing in DAO. First, because the DAO is built on the Ethereum blockchain, it is subject to Ethereum’s price movements. Second, the DAO is still a relatively new project and has yet to prove itself over time. And finally, because the DAO is decentralized, there is no one person or organization in charge of it. This could be seen as a good or bad thing, depending on your perspective.

Conclusion

DAO is a high-risk, high-reward investment. It has the potential to offer investors a lot of upside, but it also comes with a fair share of risks. Before investing in DAO, be sure to do your research and only invest what you are willing to lose. Thanks for reading!

The post What Does Dao Stand For? A Guide to the DAO Cryptocurrency appeared first on Purgatory Design.

In this article we’ll talk about what a targeted action is, examine ways to motivate your audience to get to the end point of the journey, and discuss how design affects conversions.

What is a targeted action

A targeted action is a valuable event that the project owner defined during the design phase. It can be signing up for email updates, placing an order, filling out a contact form, or visiting a special page.

Each section of the site or app has micro-targets that bring the user closer to completing the main action. For example, on the catalog page, the buttons leading to the product card have the highest priority. On the order form, it’s the button that sends data to the server.

The site may have dozens of target actions, but there will always be one main action that determines the success of the digital product. In the case of commercial projects, it’s sending contacts or a request to buy a product. For the information niche, other goals are relevant, but the basic principles remain the same.

Some interfaces are designed to draw maximum attention to the elements used to complete the targeted action. Often flashing buttons and other CTA elements are used that put emotional pressure on users, and instead of a conversion the business gets a negative representative of the target audience.

Creating a UI with a high conversion rate is difficult because a large number of factors influence user engagement. The site may have a beautiful design, but usability errors will spoil the whole picture. Or the loading speed will be so bad that visitors will close the page before the content appears.

There are a large number of tools that are used to motivate completion of a targeted action. If used correctly, the user experience will not suffer and conversions will increase significantly.

The responsibility for using marketing tools rests on the shoulders of the site owner. The designer simply fulfills the customer’s requirements and can give advice when necessary.

Everyone understands that interfaces are created to get as much targeted action as possible. There are different ways to motivate to fill out a form or subscribe, but generally the same approaches are used. Even if the format of the sites is very different.

A small percentage of projects are created to improve a company’s image. For example, large corporations often join trends and make web brutalism style sites or use interactive formats. In this case, companies do not pursue clear commercial goals, but count on user loyalty.

As for commercial projects, they are created with a maximum focus on high conversion rates. The result depends on the approach to the work, the skill of the designer and the peculiarities of the interaction between the business and the target audience.

Sites with good design can bring fewer conversions than those without perfect usability, beautiful animations and unique features. The problem lies in the clear message of the project. No one is forcing people to buy, but the emotional pressure is too high and everything is focused on that goal.

The call to action is not a tool with negative connotations, but it can become one if you overdo the attention span. When users realize that certain actions are being imposed on them, they feel the urge to close the browser tab as soon as possible.

A native call to action is a button with light animation or an order form that unobtrusively nudges users to complete the targeted action. Large retailers and well-known information projects have many examples that can be applied to any niche.

One of the biggest mistakes entrepreneurs make when they want to close certain needs with a website is shifting the focus toward more CTA elements. They ask the designer to make the interface literally “scream” about placing an order.

Imagine you want to buy a smartphone and you go to a big mall to do that. At the entrance to one store there is an animator who lures you inside by all means. You want to get away from him, because you feel that the solution is being imposed.

If there is another store in the mall with a similar assortment and discreet advertising, the decision to buy will come by itself. Additional stimulation won’t hurt, but only within reasonable limits.

The main feature of any UI designed to maximize the number of target actions – nativeness. When a user is not directly persuaded to place an order or subscribe to social networks, but he is formed this desire.

If a person feels that he is not pressured and decides for himself, the chances of getting a targeted action increases tenfold. This is the easiest and most effective way to create a loyal audience.

The post How to motivate users to complete a target action with design appeared first on Purgatory Design.

In this article we’ll tell you how to combine design with textual content and break down a few popular mistakes.

Which is more important: the design or the textual content

Designers and copywriters often argue about which is more important: the visual part or the text that explains how the product works. Arguing is useless, because each tool affects the conversion rate and the attitude of the audience toward the project.

Imagine that you bought a new gadget, but you do not know how to use it. You open the box, take out the manual, and there are only beautiful illustrations. No tips on how to start it, connect it to a charger, or do the simplest things.

Experienced designers usually put content first. They understand that it’s important to create an intuitive structure and put cues in the center that help the target audience make a decision about using the product.

The “content first” principle isn’t the only right one, but it’s appropriate for closing the needs of users to quickly learn information. Most people don’t have the time to spend hours digging into 20 screens of descriptions. They want to understand from the first minutes of viewing the page how the product will help solve everyday problems.

Textual content combined with design helps build the “skeleton” of any digital product. If you don’t pay enough attention to this task, the whole “organism” can quickly fall apart.

Let’s imagine that a designer is approached by a large company that wants to sell a wireless phone charger. There are similar devices on the market, but this model will be different.

The designer decides that it is enough to place a gif on the first screen, which will demonstrate how the device works. Put up a “station”, add some smartphones in the frame and images of satisfied people.

This is a great solution for the initial presentation of the device, but potential customers care about the characteristics of wireless charging. They want to know how safe the waves the device emits are and what the station itself is powered by.

You can’t answer these questions completely with a design. But short descriptions of important characteristics with illustrations will work much better. Small blocks will answer all the users’ questions. They’ll just have to click on the checkout button.

The client’s task is to convey to the designer the essence of the product and tell him exactly how he sees his presentation. The interface specialist needs to get into the specifics of a wireless station, noise-canceling headphones or metal-cutting machines and try to tell the target audience about them.

Users perceive both visual and textual content well. Text lets them understand how the product works, and illustrations help match images to real-world actions.

Text and visual elements can be used to illustrate any path through the steps. For example, show them how to start a car correctly. Disengage the handbrake, start the engine, turn on the headlights and turn signal, make sure there are no obstacles.

The users get the puzzle and understand exactly what to do. The example above is simple, but you can visualize the sequence for complex operations as well.

No one prevents to demonstrate in the content how to use autopilot in Tesla or even build a house. It all depends on the approach of the person who will implement the task.

The combination of design with textual content rests solely on good structure. Without this component, the design won’t hold up to even a minimal load. Visualization is not done to diversify content. It should inform users about important issues, not entertain them.

The post How to combine design with text content in companies’ products and avoid mistakes appeared first on Purgatory Design.

We’ve gathered 11 tips to help you design an interface that solves users’ problems.

Pay attention to your audience’s needs.

Graphic design – a subtle art where there is no limit to perfection. You don’t have to have 10 years of Photoshop experience to make a cool project.

To successfully translate an idea into a tangible UI, you need to be part of your target audience for a while. For example, the client is a large bank that has launched a new credit card and wants to develop an app for it. The people in charge find a designer, set a task, and wait for the result.

90% of designers take the following route:

1. They remember what software they’ve used.
2. Look at examples of interfaces on popular resources like Dribbble, Behance, Awwards.
3. Make some Wireframes in the service or draw a “skeleton” by hand.
4. Approve the sketches.
5. Move on to the implementation of the “cleanse”.

Only 10% realize that they need to analyze the needs of potential customers. A small percentage of designers become credit card holders or animal lovers for a while. Even if they only use electronic money and don’t like pets.

This quality distinguishes professional professionals from those who are used to simply solving a problem and hoping that customers will appreciate their concept. It is important to understand that a website or mobile application does not end with a layout in a graphic editor. Next comes the developer, who transforms the picture into a “live” interface. The only thing that depends on him is the speed of the project. What is important for users is convenience – the designer is responsible for this criterion.

Analyze your competitors

Competitor analysis helps to identify advantages and disadvantages. This information will come in handy for creating a convenient solution, which in time can replace the existing analogues.

There is an opinion that everything new is well forgotten old and nothing can be invented anymore. Any graphic project consists of the compilation of previous experience. There is some truth in that. The basic components and methods of work have already been invented. New tools like online graphics editors appear, but any UI is a set of standard elements. All that remains is to properly place them on the canvas and justify the structure.

Use prototyping tools

In the last article we talked about the almost unknown concept of wireframe. It is a black-and-white sketch of the future UI. We won’t tell you again about the importance of creating drafts. There are plenty of arguments in the material at the link above. Let’s just say that an additional prototype won’t be superfluous.

If you’re used to drawing a layout on a piece of paper, there’s no need to change your habits. Just try to run Figma or MockFlow once. These tools “understand” the designer’s tasks without unnecessary words. The developers have automated most of the routine processes. In “Photoshop” you would have to constantly copy layers, align grids, measure distances manually.

Take time for typography

Designers often get hung up on creative gimmicks and forget about the basic components. Fonts, header size, layout style, underlines, and other attributes affect the user experience. Formatting affects the user experience.

Imagine that after installing an application you need to create an account, but the form fields are too small and you can’t get into the selected area the first time. It seems that such examples belong only in UX textbooks, but they exist in real life. Forms without validation, half-screen lists, fonts without Cyrillic support – these are just some of the popular mistakes.

The post 11 tips to help create the perfect website interface in 2021 appeared first on Purgatory Design.